Woolworths Announces New “Everyday Money” Credit Card
Good news for our friends across the Atlantic: Woolworths has announced the launch of their new credit card, the Woolworths Everyday Money credit card. Woolworths CEO Michael Luscombe is excited about the launch, calling it a logical entry point into the financial services sector. Says Luscombe: “Our wide-reaching customer base is the ideal target market for the credit card as we already transact with them every day. We are in the business of providing customers with the essential goods and services they need for their everyday lives. Our financial services offering will be an extension of that proposition.”
Woolworths partnered with HSBC and Mastercard to produce the new offering. Shoppers will enjoy the rewards that come from using the Woolworths Everyday Money credit card. Purchases will add up and allow customers to earn shopping gift cards that can be used like cash at any Woolworths store. Woolworths has over 817 locations throughout the UK.
Credit card fraud is the leading result of identity theft. Thieves who steal other people’s identities often use them to open new lines of credit. Once a thief has your name, birth date, and Social Security number, they can start filling out credit card applications. If you receive many offers of pre-screened credit in the mail, identity thieves don’t even need to fill out an application – the card issuer did all the work for them! Some of these letters contain real credit cards. Calling an 800 number to activate them is all that’s required.
Surveys show that Americans would rather talk about the intimate details of their love lives than their credit. They were also more likely to bring up the subjects of death, rent or mortgage payments, their salaries, and their weight than the subject of their credit card debt. This begs the question: Are we dodging the subject because it’s embarrassing, or because we’re not really sure what we’re talking about where credit is concerned?